As the increase in doing business and sharing of information, or data, online continues to grow exponentially, the importance of developing a data privacy strategy is critical.
Websites, online ads, mobile apps, and cloud services give you more information about your customer than ever before. Who owns what data and who has access to it gets complicated fast. You may be collecting:
1. Individual identity data - name, address, IP address or driver's license
2. Behavioral data - where visitors go, where they are, or what they do
3. Derived data - profiles based on analytical models
4. Self-identified data - likes, networks, intent, product opinions
Your goal is to know your customer better, not to unwittingly share their information or violate privacy laws. A comprehensive privacy strategy accounts for all the types of data collected, stored, shared, and used by your organization.
Read this white paper and learn how to develop a comprehensive strategy.