Challenges in the Effective Use of Master Data Management Techniques

Master data management (MDM) is an enterprise activity that must go beyond the needs of any single business function. The focus on data consolidation (targeting the elusive single source of truth) has created a scenario in which MDM programs can lead to increased data management complexity, more inconsistent data and an inability to meet business needs. Rethinking data management strategies and taking an incremental approach have proven to be most successful.

Sponsor: SAS