Content Analytics: Big Data Conquered, Customer Service Elevated

Content analytics is one of the hottest areas of interest pertaining to big data today. That's not surprising because companies that fully leverage unstructured data possess a true competitive advantage when it comes to delivering flawless customer service. If your organization is interested in launching a content analytics program or improving its existing capabilities, this webinar is not to be missed.

Smart companies know there is tremendous value in content analytics. But aggregating, categorizing, summarizing, exploring and contextualizing unstructured data is a big undertaking. In this webinar, Aberdeen Group reports on a recent research study and reveals best practices for managing these massive, varied data sets. You will discover how content analytics can help your organization:

- Improve customer service
- Optimize business processes
- Drive better business performance

Aberdeen's study shows companies that use content analytics uncover value in their unstructured data to effectively engage their customer base and increase the accuracy of their business decisions three-fold over their competitors. Join this webinar and join the ranks of these best-in-class organizations.

Sponsor: IBM