The challenges of consumer-facing identity management, access management, and authentication differ in ways subtle and dramatic from those of the employee-facing variety. In fact, several vendors in the space have begun using a unique moniker for it: "user management." Forrester fields many client inquiries from CISOs, security architects, other IT pros, and marketing professionals seeking to maximize security and facilitate a great user experience in identity-enabled customer interactions. This report summarizes the five topics representing the most frequently asked client inquiries, along with our responses.
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