Case Study: How the German Football Association Leveraged SAP HANA Enterprise Cloud

In this video, Daniel Gutermuth, program manager for the German Football Association (DFB), explains how SAP CRM powered by SAP HANA has helped DFB serve its customers through a digital channel and launch its first internal marketing campaign. He also describes DFB's road map with SAP HANA Enterprise Cloud that increases efficiency and reduces costs with a flexible and scalable cloud approach.

Sponsor: SAP