Big Data - What Manufacturers Need to Know

How should manufacturers respond to the influx of big data they're receiving from digitally connected devices? In the new world of customer-centric marketing, manufacturers are going to start acting a lot more like retailers in terms of capturing, analyzing and making decisions based on data. Learn how some of the world's leading manufacturers, including Nike and Apple, are succeeding with a commitment to customer-centric data.

Sponsor: SAS