Technology Trends Manufacturers Can't Ignore

According to IDC, manufacturers that want to succeed at customer-centric marketing must focus on the "third platform" of technology to better relate to customers by understanding:
- Mobile broadband and networking of 4th generation wireless
- Social networking - to dramatically change the engagement of the manufacturer-customer relationship
- Cloud - to leverage economies of scale
- Big data and analytics to better understand customer context

Sponsor: SAS