While most organizations today know the importance of data, many are still struggling to create value with it. Others are mastering big data - emerging as industry leaders armed with deep insights and faster, better decisions. A new report by the Economist Intelligence Unit sheds light on why and what these leaders are doing differently.
The report draws on two sources, including a survey of 752 executives and in-depth interviews with 17 senior executives and experts who are regarded as data pioneers.
One of the many significant findings revealed is a strong correlation between financially successful businesses and those with a well-defined data strategy. Download the report to learn more, including:
*Case studies of how leading companies are winning with big data.
*Why talent matters as much as technology.
*How far along companies are on their data journey.
*Why customer data is producing the biggest gains.