Challenges in the Effective Use of Master Data Management Techniques

Master data management is a maturing technology with expectations for continued growth in products and services. Early in 2012, Gartner Inc.predicted that "worldwide master data management (MDM) software revenue will reach $1.9 billion in 2012, a 21 percent increase from 2011." However, the evidence seems to indicate that the traditional approaches taken from implementing a master data management program do not succeed as planned. Read this white paper to learn the challenges in the effective use of MDM.

Sponsor: SAS