The use of social business applications can lead to improved collaboration, knowledge sharing and innovation across your organization. It also creates a new set of content management challenges. How can you incorporate knowledge and information generated in interactions into business processes and put it to work for the larger organization? How can you quickly and cost-effectively find information needed for legal or regulatory proceedings? The social content management strategy you put in place can make all the difference in the ultimate long-term value you receive and risks you face from social solutions. In this AIIM white paper, you will learn about the roles of content publishing systems and content management systems in social business strategies and steps you can take to help ensure that your social business efforts are as successful as possible.